Auryona Webb
Copywriter, Artist, Project Manager
Bachelors of Applied Arts | 2024
Masters of Arts | 2025
I’m a creative catalyst. When I’m added to a project, it’s inevitable:
I excite the best and bold in conceptualization spaces—and fast.
I carry a burning drive to make things happen, and I’ve made sure they happen as optimally as possible for the last 7+ years. Throughout my career in fine arts, production management and education, I’ve developed a knack for discovering new paradigms and tools. Some think it’s exhausting, I think it’s necessary (and admittedly, a lot of fun).
Out of Home Ad - Custom Billboard
10 Dec 2024 | Client: N/A (Proof of Concept for Environmental Voter Project) | Role: Copywriter and Graphic Designer
The height of the ad and color of the ad were utilized intentionally to make it complement the sky. The negative space is also symbolic, intended to resemble the voting bubble/box present on a voting ballot. All images included are royalty free vectors or from the company’s website. This work is a proof of concept and does not reflect any real collaboration of the companies showcased.
Print Ad - Magazine (Full Page)
10 Dec 2024 | Client: N/A (Proof of Concept for The Sunflower) | Role: Copywriter and Designer
This print ad was developed as part of a college assignment. This ad utilized a strategy of stepping away from the product, in this case a student newspaper called the Sunflower. Instead, this ad creates a small symbolic word puzzle to promote the clarity and trustworthiness of the product. All images included are vector or provided by the company. This work is a proof of concept and does not reflect any real publication of the company showcased
View a full concept media campaign here
Social Media Ad - Instagram
10 Dec 2024 | Client: N/A (Proof of Concept for Gamestop) | Role: Copywriter and Designer
This digital ad was also developed as part of a college assignment. Designed for Instagram, this ad echoed the voice of the company—GameStop—through humor and a tech-savvy metaphor. This ad is a time sensitive promotion of the company's holiday sale. All images included are vectors or belong to the company. This work is a proof of concept and does not reflect any real posts of the company showcased.
Print Ad (Revised) - Magazine
17 Sept 2024 | Client: N/A (Proof of Concept for BungeeFit) | Role: Copywriter and Graphic Designer
This work featured an adjustment that tackled the core of the COMM 525 Ad Copywriting course it was designed for: the copy. The final version (Copy featuring "Feeling Gassed?") aimed to be less broad and uses the imagery only to fortify the metaphor within the copy. The company advertised is a local business in Wichita whose strategy wrapped around producing a fun and entry level environment. The version with "We try to keep" is the original copy addressed.
New
Original
Radio Ad (Revised)
28 Oct 2024 | Client: N/A (Proof of Concept for Ozarka) | Role: Copywriter
“The better Star bucks” commercial needed to be within a 30-second commercial radio slot. This ad wanted to highlight one aspect of the product—a new reward program—yet aim to differentiate the brand from its collaborators. Instead of comparing against a positive collaboration, this ad strategies to draw a comparison to a large brand's reward system (Starbucks). Shown above are the revisions from a first draft to a final draft. This ad was developed as part of a college assignment and is not an actual production of Ozarka.
Experienced with...
With a background in Game Design, Graphic Design and Digital Arts