Multi-Media Ad & Brand Campaign (WSU Newspaper Sunflower)
24 February 2024 | PNGs & PDFs | Varies
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Poster (top left) | PDF | 11 x 17 inches
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Instagram Post (top middle) | PNG | 1080 x 1080 pixels
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Newspaper Ad (top right) | PDF | 4 x 6 inches
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Facebook AD (bottom) | PNG | 2048 x 1149 pixels
Designing a 4-piece ad campaign for The Sunflower—Wichita State University's student-run newspaper—focused on creating visual interest for target audience (students, faculty/staff, alumni) with the goal of gaining readership across all platforms (print, online, social media, email newsletter). All headlines & copy are original writing of the designer, along with visual identity/ design consistency (except for logos & images provided by/sourced through The Sunflower).
Social Media Ad & Brand Campaign (Wichita Gridiron)
February - March 2025 | PNGs & Screenshots | Varies
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Postcard / Facebook Banner (top left) | PNG | 820 x 312 pixels
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Gridiron "Wickedly Funny" Logo Redesign (top right) | PNG | 1750 x 1750 pixels
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Facebook Information Design (bottom left) | Screenshot |
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Wichita Gridiron Instagram page (bottom middle) | Screenshot |
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Kake Television interview displaying banner (bottom right) | Screenshot
Working in a team of 3, my first responsibility within the Shocker Ad Lab was to collaborate on an intensive campaign for one of their reliable clients—Wichita Gridiron, a Journalism fundraising event. We produced biweekly posts, print and digital ads and an overall visual identity standards. We developed a campaign surrounding the recent release of the film Wicked (2024) and created original tagline, copy, and template to promote Gridiron's upcoming performance.
Social & Digital Board Design
19 February 2024 | PNGs | Varies
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Digital Board Ad (top left) | 1080 x 1920 pixels
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Facebook Ad (bottom left) |1200 x 628 pixels
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Instagram Ad (right) | 1080 x 1080 pixels
A student project where students were challenged to create a series of three complementary social media posts for a client (Elliott School of Communication) utilizing quotes, photos, and scripts to encourage student engagement & reach alumni. Emphasis was placed upon adhering to Wichita State University’s visual identity standards. The 3-part campaign consisted of one square design for Instagram, one horizontal design for Facebook, one vertical design for the digital board unique to the Elliott Hall building.
Front & Back Promotional Card (Professional/Quick Turnaround Exercise)
27 March 2024 | PNG | 7 x 5 inches
Challenged with creating a front and back promotional card for Wichita State University's Elliott School of Communication to hand out at a booth at the National High School Journalism convention, I designed the following horizontal handout with the quick turnaround of 4 workdays. The front was required to highlight the Elliott School and the back was to highlight The Sunflower—the student-led on-campus newspaper.
Warm Up Exercise (Square Notification Graphic)
18 January 2024 | PNG | 1080 x 1080 pixels
This design project requested new students
to create a square graphic notifying Wichita State
University students of an upcoming snow day.
It was a general assessment and intro to the
Media Design course.
Instagram Competition Results Redesign
7 March 2024 | PNGs | Varies
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Instagram Carousel Post (4) | 1080 x 1080 pixels
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Facebook Post | 1200 x 628 pixels
Focusing on organizational and typography elements, this information project required students to redesign original material posted on Instagram (seen right) and reimagine it as an Instagram carousel post and Facebook post appropriate to the posting organization's brand and target audience.
The full original post can be viewed on Instagram here.
Page 1 of the original IG post
Logo Redesign (Quality of Life Coalition)
17 April 2025 | PNGs | 1100 x 1100 pixels
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Redesign (Left) | Original (Right)
When the Quality of Life Coalition (QLC) commissioned the Shocker Ad Lab to revamp the look of their digital presence, I was entrusted with creating a modern reimagining of their original logo. Out of the 3 that the team created and revised, my design was decided as the most appropriate by both the creative team and the director of QLC. As work progressed, we began mockup for potential prints for an upcoming food drive (Tote mockup shown right). For this, I created 2 versions of the design so that the company could use blue fabric. This also allowed the logo to be used on the website where this color was predominately featured.
*Version history of QLC logo redesign.
The final design is featured in the mockup (left).
Trifold Redesign (Quality of Life Coalition)
5 May 2025 | PDF | 14.67 x 11.33 in
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Redesign (left)
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Original (right)
After evaluating the QLC website, we identified some assets that may benefit for an update. I selected the pamphlet and created a mockup of a potential redesign. When our creative director saw my work, they asked that I develop a refined version to present to the client as part of our presentation of avenue and methods they can use to revitalize their media. Much like the logo I created, I used a limited color palette that is featured on their website. All copy alterations were suggestions made from the creative lead and all accompanying images were provided by stock images/companies websites (for logos).
Event Poster Redesign
Event Pamphlet/Schedule Redesign
4 February 2024 | PDF | 11 x 17 inches
25 March 2024 | PDF | 11 x 8 inches
The assignment was to select one of two real-world examples of bad design and redesign them into
contemporary event posters. The redesign (shown first/created by me) is compared to the original (shown second/created by Wind Chamber). In this project unofficial/unoriginal art was allowed within the composition. Use the navigation arrows to view the before and after.
Media Design students were tasked with redesigning the 2024 Black and Yellow Day schedule used for navigation and reference during the annual promotional event where highschoolers visit Wichita State University in a campus wide collegiate fair. This assignment challenged students in terms of information design, strict visual standards and printing/layout design for a functional folded pamphlet. The front and back of the redesign are shown on pages 1 and 2. On Page 3, the original handout is shown. Use the navigation arrows above to view all.
Out of Home Ad - Custom Billboard
10 Dec 2024 | Client: N/A (Proof of Concept for Environmental Voter Project) | Role: Copywriter and Graphic Designer
The height and color of the ad were utilized intentionally to make it complement the sky. The negative space is also symbolic, intended to resemble the voting bubble/box present on a voting ballot. All images included are royalty free vectors or from the company’s website. This work is a proof of concept and does not reflect any real collaboration of the companies showcased.
Infographic Design
24 April 2024 | PNG | 11 x 17 inches
Transforming demographic data provided by Wichita State University, this project required a large informational page that relied heavily on charts, graphics, lists, quick reads, by-the-numbers, etc.
1-Page Media Evaluation
30 January 2024 | PDF | 18 x 24 inches
Challenged with selecting an organization with well-designed social media, this class project required me to dissect/evaluate design elements such as logo, color palette, typography, art & photography, target audience and basic design principles.
3 Charts
14 April 2024 | PNG | 3036 x 3036 pixels
Using both data provided and selected, the 3 pieces above were produced through a student project where I created three independent simple infographics suitable for social media featuring original chatter and color schemes.
Additional Charts (made with DataWrapper):
AWebb_Final Project_COMM 609
Downtown - Animated PNG w/Photoshop & After Effects
1 May 2024 | MP4 | 1920 x 1080 pixels | 00:00:09
As the final of Advanced Video Editing class, I produced a short animation using images sources online (do not belong to me) and created a 3D composition utilizing lights, animation and shape layers. The intention was to re-create a background utilized on platforms like YouTube or gif art.
AWebb_Animation
Cooking - After Effects Animation
13 April 2024 | MP4 | 1920 x 1080 pixels | 00:00:09
As the midterm of Advanced Video Editing class, I created a short animation using only shape layers and effects within After Effects. This was the first project ever to be completed within this software and was my first time using this program.
The Chase - 3D Modelling Composition / Storyboard
26 October 2021 | JPG | Maya
Using a 3D as a canvas, I was tasked to sketch a scene with the requirements that I feature two to three posed characters that demonstrated a clear relationship with one another. I modelled in some simple scenery and clear anticipation to showcase the genre and tone I intended.
3D Assets Practice
12 Feb 2021 | Maya
I practiced two 3D object designs that would be found in a video game. One with reference and one without. On the left is an original portrayal of a futuristic chest. On the right is a one-to-one recreation of a weapon used in the Monster Hunter franchise. The photo was taken from the official MH3 artbook.
